If you are #1 and no one cares, are you still #1?
Giles Bowkett wrote an interesting post today onHere’s a quick excerptIf you are #1 and no one cares, are you still #1?
At last year’s Brand ManageCamp conference, Carl Nichols talked about the importance of being #1 (as described in his book with Bill Schley called "Why Johnny Can’t Brand"). One of his points was […]