If you are #1 and no one cares, are you still #1?
Giles Bowkett wrote an interesting post today on
Here’s a quick excerpt
If you are #1 and no one cares, are you still #1?
At last year’s Brand ManageCamp conference, Carl Nichols talked about the importance of being #1 (as described in his book with Bill Schley called "Why Johnny Can’t Brand"). One of his points was that if you can’t be number one in the area already occupied by your competitors, redefi…
Read the full post from ManageCamp Blog
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